Signature Applications and Registrations

Trademark applications (and registrations) provide you with resources to protect your business and investment; in fact they will become your best business asset. There is a common misconception that registering a company, purchasing the urls and registering for tax purposes provides you with the legal rights to protect your brand. This is simply not the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future operations.

Questions often arise as to if to register a hallmark. The simple answer is that it is imperative, providing the only form of protection providing exclusive legal rights the following the company trademark for that specific goods and services, both in the offline and online environments; affording the business the capacity to stop others from using your brand and potentially damaging the reputation of enterprise enterprise.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Incorporate logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and alternatives. The inclusion of a written description of your business’ offerings provides the legal specifics of policy. It is important that the range of merchandise and/or services that enterprise produces is correctly classified into one of the 45 separate categories in the market.

It is important to highlight that trademark applications are country specific. For instance, this means that when you’ve got a trademarked business in New Zealand that is currently trading, or is proposing to trade, in Australia you should protect the brand and business conception in australia too. Having rights to your brand, logo and product offerings in New Zealand does not mean which you have the same rights in Australia; a separate trademark application must be typed.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on the ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights cord less mouse with the trademark. Once a tool is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the instrument. However, objections are rare and the majority of trademark status objected applications progress straight through to registration. When the trademark registration is approved, the business will receive certification and approval being the exclusive user belonging to the specified trademark for the plethora of goods and services sent applications for under the application.